Mission Vision Values

Sometimes we have to take a step back and re-evaluate our Mission, Vision and Values to see if we’re on track.
There are a lot of similarities in these areas. So what do they all mean?
Mission Statement: This is what you or your company actually does. It should be short and sweet. Don’t use big fancy words that don’t tell your clients anything. Your mission statement should also be specific enough that people understand what you do and how it may differ from your competitors.

• Ford Motor Company: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction
• Caterpillar: To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.
• Dana Incorporated: Dana Incorporated will accelerate innovation, advancing economic and technological development to anticipate customer demands throughout the diverse markets we serve.

Vision Statement: This is what your company aspires to be; which can be much different than what a company is (mission statement). When done right, your vision statement can and should help drive decisions and goals in your company. Here are some examples of some good vision statements:

• Disney: To make people happy
• Ford: To become the world’s leading Consumer Company for automotive products and services.
• Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

Core Values: Core values are what support the vision, shape the culture, and reflect what your company values. They are your company’s principles, beliefs, or philosophy of values. Try limiting your core values to five. Once you get beyond this it’s hard for your employees to remember.
Example of Ford Motor Company Values:

• People: Our people are the source of our strength. They provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human values.
  Products: Our products are the end result of our efforts, and they should be the best in serving our customers worldwide. As our products are viewed, so are we viewed.
  Profits: Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and grow.

What are your Mission, Vision and Values and are you happy with where your company is?
It’s never too late to restrategize and re-engage.